The Ultimate Guide to Magento 2 Reports


Magento 2 Reports are an essential tool for e-commerce businesses, offering a wealth of data and insights. These reports go beyond basic sales figures; they provide an in-depth look at customer retention data, e-commerce metrics, and much more. Understanding the capabilities and features of Magento 2 marketing reports can transform how you view and utilize data for strategic decisions.

Key Features of Magento 2 Reports for Marketing

Comprehensive Customer Retention Data:

  • Magento 2 marketing reports offer detailed insights into customer retention, crucial for shaping targeted marketing strategies.
  • Analyze customer behavior, track repeat purchase rates, and understand the factors driving customer loyalty.

Rich E-commerce Metrics for Informed Decisions:

  • Access a wide range of e-commerce metrics, including order summaries, revenue tracking, and user behavior analysis.
  • Utilize these metrics to refine marketing approaches, optimize product offerings, and enhance user experience.


Performance Metrics and Analytics Dashboard:

  • Leverage performance metrics through Magento 2’s intuitive analytics dashboard, providing real-time data visualization.
  • Monitor key performance indicators like conversion rates, average order values, and site traffic patterns.

In-Depth Magento Traffic Analysis and Sales Reports:

  • Delve into Magento traffic analysis to understand customer acquisition channels and engagement patterns.
  • Use Magento sales reports to track daily, monthly, and yearly sales performance, identifying trends and growth opportunities.

Advanced Reporting Features:

  • Magento 2 Reports include advanced options like daily low stock email reports and extensions sales reports.
  • Create custom reports in Magento 2 admin to cater to specific business intelligence needs, offering flexibility and depth in data analysis.

Export and Integration Capabilities:

  • Efficiently manage Magento data export for external analysis or integration with other business intelligence tools.
  • Enhance your data comprehension with external analysis tools, integrating seamlessly with Magento 2.

Utilizing Customer Insights for Business Growth

Customer insights are valuable information and understanding gained about customers’ behaviors, preferences, and needs through data analysis. These insights are used to drive business growth. These insights help businesses make informed decisions. They enhance products, services, and overall customer experience. By analyzing customer data, companies can identify trends and anticipate market demands. They can also tailor their marketing strategies, improve customer retention, and ultimately drive business growth.

  • In-Depth Customer Analysis: Magento 2 reports provide an extensive analysis of customer retention data, helping businesses understand what keeps customers coming back. This data is crucial for developing targeted marketing strategies and enhancing customer loyalty.
  • User Behavior and Order Summaries: By tracking user behavior and providing detailed order summaries, Magento 2 reports offer valuable insights into shopping patterns. This information is pivotal for optimizing product placement and marketing efforts.
  • E-commerce Metrics and Revenue Tracking: Magento 2 reports are a treasure trove of e-commerce metrics, offering a clear view of key performance indicators such as sales trends, revenue tracking, and Magento traffic analysis. Utilizing this data effectively can lead to informed decision-making and business growth.

Mastering Magento 2's Analytics Dashboard

  1. User-Friendly Interface: The dashboard is designed for ease of use, presenting complex data in a clear, understandable format. Users can quickly access various reports and metrics from the dashboard.
  2. Sales Reports: These reports offer detailed information about orders, revenue, invoices, shipping, and refunds. Business owners can track sales trends, identify peak selling periods, and understand overall sales performance.
  3. Customer Analytics: The dashboard provides insights into customer behavior, including data on customer accounts, orders, and wish lists. This information is crucial for tailoring marketing strategies and improving customer engagement.
  4. Product Performance: Magento 2 includes detailed reports on product performance, showing which items are selling well and which are not. It helps in inventory management and marketing strategy development.
  5. Marketing Insights: The dashboard offers analytics related to marketing efforts, including promotions, coupons, and other campaigns. These reports help in evaluating the effectiveness of marketing strategies.
  6. Site and Search Terms Analytics: Understanding how customers interact with your site is vital. Magento 2 provides reports on search terms used within your store, most viewed products, and customer navigation patterns.
  7. Advanced Reporting Features: Magento 2 offers advanced reporting features that can be customized to meet specific business needs. These reports can include data on customer segmentation, lifetime value, acquisition costs, and more.
  8. Integrations with Third-Party Analytics Tools: Magento 2 can integrate with external analytics tools like Google Analytics for an even deeper analysis of e-commerce metrics.
  9. Real-Time Data: The dashboard updates in real time, providing up-to-date information on all key performance indicators (KPIs), allowing for timely business decisions.
  10. Security and Data Privacy: Magento 2 ensures that all data displayed in the analytics dashboard is secure and compliant with data privacy regulations.

More Useful Facts of Magento 2 Reports

Revenue Tracking with Magento 2

  • Essential Financial Insights: Revenue tracking in Magento 2 offers deep insights into the financial performance of your e-commerce business.
  • Strategic Planning: It is instrumental for strategic financial planning, helping businesses allocate resources effectively.
  • Performance Measurement: Enables tracking of overall sales performance, including peak selling periods and product performance.
  • Revenue Forecasting: Facilitates accurate revenue forecasting, which is essential for budgeting and growth planning.
  • Profit Analysis: Assists in analyzing profit margins by tracking revenue against expenses.
  • Customer Purchase Trends: Helps understand customer purchase behaviors and preferences based on revenue data.
  • Seasonal Impact Assessment: Allows businesses to assess the impact of seasonal trends on revenue.

Advanced Features: Magento Traffic Analysis and Data Export

  • In-Depth Traffic Insights: Magento 2 provides detailed insights into website traffic, such as visitor count, sources, and user demographics.
  • User Engagement Analysis: Offers analysis of user engagement levels, including time spent on site and bounce rates.
  • Customized Data Reporting: Data export options enable customized reporting for specific analysis needs.
  • Campaign Effectiveness: Helps evaluate the effectiveness of marketing campaigns in driving traffic.
  • SEO Performance Tracking: Allows for monitoring of SEO performance and its impact on site traffic.
  • Data Integration: Exported data can be integrated with external analytics tools for more comprehensive analysis.
  • Cross-Platform Traffic Overview: Enables a holistic view of traffic from various channels, including social media, search engines, and direct visits.

Creating Custom Reports in Magento 2 Admin

  • Flexible Report Creation: Magento 2 admin offers flexible options for creating custom reports to suit various business needs.
  • Sales and Marketing Reports: Includes the ability to create detailed sales and marketing reports.
  • Inventory and Order Reports: Custom reports can cover inventory levels and order status, providing valuable logistics insights.
  • Customer Behavior Reports: Allows for the generation of reports on customer behavior and shopping patterns.
  • Extension Utilization: Utilizes Magento 2 extensions to enhance the functionality and depth of reports.
  • Export Functionality: Reports can be exported for sharing and further analysis.
  • Visual Data Representation: Offers options for visual representation of data, such as graphs and charts, for easier interpretation.

Magento 2 Reports FAQs

How to Run a Report for Broken Product Images in Magento 2?

To run a report for broken product images in Magento 2, you typically need to use a custom script or a dedicated extension. Magento 2 does not offer this feature out-of-the-box. These scripts or extensions scan your product catalog and identify products with missing or broken image links. You can also manually check for broken images by using website auditing tools that crawl your site and report broken images. Once identified, address these broken links in the Magento 2 admin panel. Go to Catalog > Products. You can update or replace the missing images there.

How to Export a Product Report in Magento 2?

To export a product report in Magento 2, navigate to the Admin Panel and go to Catalog > Products. Here, you’ll find a grid listing all your products. Use the provided filters to refine your product list if necessary. Once you have the desired product list, click on the ‘Export’ button, usually located above the grid. You can choose between CSV or Excel XML formats for the export. After selecting your preferred format, the file will be generated. Then, it will be downloaded to your computer. This file will contain detailed information about the products based on the columns displayed in the product grid.

Does Magento 2 Advanced Reporting Slow Down the Site?

Magento 2 advanced reporting typically does not slow down the site significantly. Advanced reporting in Magento 2 is designed to be efficient and should not impact the frontend user experience. The data processing for these reports generally occurs in the background. It often uses separate database resources. However, like any complex system, performance can depend on several factors. These include the hosting environment, the size of the database, and the number of concurrent processes running on the site. Proper server configuration and optimization are crucial. They ensure advanced reporting functions smoothly without affecting site speed.

Maximizing Business Intelligence with Magento

Magento 2 reports are a powerful tool for enhancing business intelligence and decision-making, offering a blend of comprehensive data analysis, real-time insights, and customization that is crucial for the growth and adaptability of e-commerce businesses.

  • Comprehensive Data Analysis: Magento 2 reports offer in-depth analysis of various aspects of an e-commerce store, from sales and customer behavior to inventory management.
  • Informed Decision-Making: The detailed insights provided by these reports empower business owners to make data-driven decisions, enhancing operational efficiency and strategic planning.
  • Customization and Flexibility: With options for custom report creation, Magento 2 caters to specific business needs, providing tailored analytics.
  • Real-Time Insights: Magento 2 reports deliver real-time data, allowing businesses to respond swiftly to market changes and consumer trends.
  • Customer Behavior Tracking: These reports provide valuable insights into customer preferences and shopping patterns, aiding in targeted marketing and personalization strategies.
  • Product Performance Monitoring: Businesses can closely monitor which products are performing well, guiding inventory decisions and marketing focus.
  • Marketing Campaign Analysis: The effectiveness of marketing campaigns can be measured, helping in optimizing marketing spend and strategy.
  • Future Trends Prediction: Magento 2 reports can help predict future trends based on historical data, positioning businesses to proactively meet market demands.

Elevate Your E-Commerce Strategy with Magento 2 Reports

Maximize your business growth with Magento 2 Reports. Gain valuable insights, make smarter decisions, and stay ahead of the competition. Tap into the power of advanced analytics now and see the difference in your business’s performance. Act now and take your e-commerce success to the next level.

case studies

See More Case Studies

Contact us

Partner with Us

We’re happy to answer any questions you may have and help you determine which of our services best fit your needs.

Your benefits:
What happens next?

We Schedule a call at your convenience 


We do a discovery and consulting meeting 


We prepare a proposal 

Schedule a Free Consultation
Simplifying IT
for a complex world.
Platform partnerships